Creativity is a function of knowledge, curiosity, imagination, and evaluation. The greater your knowledge base and level of curiosity, the more ideas, patterns, and combinations you can achieve, which then correlates to creating new and innovative products and services. But merely having the knowledge does not guarantee the formation of new patterns. The bits and pieces must be shaken up and iterated in new ways. Then the embryonic ideas must be evaluated and developed into usable ideas. In other words, there really is a process.
Three important levels of creativity:
1. Discovery: The lower level of creativity is discovery. Just as the name implies, it's when you become aware of or stumble upon something--discover it. For example, there is art called "discovered art." It might be a rock with a unique shape or a piece of wood with an interesting pattern. If you have ever purchased a piece of natural stone or wood art, that art was discovered art. Many inventions start with a discovery.
2. Invention: A higher level of creativity is invention. For example, Alexander Graham Bell invented the telephone. But you have to ask yourself, "Would the telephone have been invented without Bell?" The answer is yes. Eventually the telephone would have been invented because the science was there. It might have taken longer, but it would have happened. So while invention is higher than discovery, it's something that is going to happen. If you don't invent it, someone else will.
3. Creation: Creation is the highest level of creativity. For example, the stage playOthello is genuinely a creation. Elizabethan drama would have gone on without Shakespeare, but no one else would have written Othello. Similarly, there are things that only your organization can create! The key is tapping in to what those things are.
10 Strategies for Increasing your Creativity and Innovation1. Truly creative people have developed their ability to observe and to use all of their senses, which can get dull over time. Take time to "sharpen the blade" and take everything in.
2. Innovation is based on knowledge. Therefore, you need to continually expand your knowledge base. Read things you don't normally read.
3. Your perceptions may limit your reasoning. Be careful about how you're perceiving things. In other words, defer judgment.
4. Practice guided imagery so you can "see" a concept come to life.
5. Let your ideas "incubate" by taking a break from them. For example, when I'm working on a big business project, one of the best things I can do to take a break from it is play my guitar or the flute for a few minutes, or take a ride on my motorcycle. It shifts my brain into another place and helps me be more innovative and creative.
6. Experience as much as you can. Exposure puts more ideas into your subconscious. Actively seek out new experiences to broaden your experience portfolio.
7. Treat patterns as part of the problem. Recognizing a new pattern is very useful, but be careful not to become part of it.
8. Redefine the problem completely. One of the lines I've been sharing for the past few decades is: "Your problem is not the problem; there is another problem. When you define the real problem, you can solve it and move on." After all, if you had correctly defined the real problem, you would have solved it long ago because all problems have solutions.
9. Look where others aren't looking to see what others aren't seeing.
10. Come up with ideas at the beginning of the innovation process ... and then stop. Many times we come up with several ideas and start innovating, and then we come up with more ideas and never get a single idea done. At some point you have to turn off the idea generation part of the process and really work on the innovation and execution part in order to bring a project to life.
