Perceptiveness

One of the characteristic possess by the successful entrepreneur is perceptiveness. Perceptiveness means very well in understanding things and make it clear. Perceptive people are showing an accurate and deep understanding, knowledgeable, and able to see what others cannot. They are able to learn from experiences and transfer that knowledge to new situations.

Every successful entrepreneurs have good perception in seeking the opportunities and become successful in their career. For example, the Smart phone company such as Apple, Samsung, they have good perception in get the opportunities that come out with the touch screen smart phone instead of the ordinary hand phone. They have perception in knowing what the customer’s needs and come out with the solution to fulfil the customer’s requirement. All of this entrepreneur have perceptiveness characteristic which cause them successful in their business. Entrepreneurs who perceptive have an ability to find out more opportunities in the related field. They recognize market dynamics and know how to adjust profitably. Entrepreneurs do not avoid problems but take the problems as opportunities or challenges.

Gerald Pencer, who is Cott’s entrepreneurial CEO is a perceptive entrepreneur. Gerry took over the Cott, which at the time being, it was a not popular soft drink manufacturer when he was 44 years old. Now, it is the world's largest producer of retailer brand pop and it is worth over $1 billion. 

Gerald Pencer showed perceptiveness characteristic when he have took over the Canadian soft-drink manufacturer Cott Corporation and he faced a problem in compete with popular soft drink manufacture, Coca-Cola and Pepsi. If Gerald Pencer does not come out with solution, the Cott may not be well known and success like nowadays. Gerald Pencer have turn this problem become an opportunities. He got the research which indicated that soft drinks were one of the popular selling items in supermarkets. Thus, Gerald Pencer developed Cott as a private-label bottler by made contract with supermarkets and other retail stores to supply a various types of soft drinks that could be packaged under the retailer’s brand. Cott’s product come out with a whole new way of distribution, one that allowed retailers to earn more by giving customers a more cheaper soft drink. Today, Cott is a well-known and the world’s largest retailer brand or private label soft-drink provider.