Decisive

Steve Jobs

Decisive means having the power or quality of deciding and have the ability to make decisions quickly and effectively. It is a key component of the entrepreneurial personality. The entrepreneurs have to take real action on their idea after they had over thought things and waiting for the moment. 

Steve Jobs is an Apple's visionary co-founder. Decisive is one of the traits that made Steve Jobs successful to operate the business. We can know his decisive from the aspect of the way his operate the company.

Actually, Jobs was a decisive leader. For example, he always had a strong feeling about a particular direction he wanted the company to go. When he formed Apple in 1997 and the company was in financial crisis. Jobs acted decisively. He cancelled 70 per cent of Apple's products and laid off more than 3000 people, turning a $1 billion loss in 1997 into a $300 million profit in 1998. After that led the resources and funds for Apple to survive and turned its finances around. Steve Jobs never depended on market research so his did not invite users into his design studios. Rather, he invited top designers Apple’s Jony Ive. Jobs visit Ive's studios on a daily basis to discuss the designs of forthcoming products. Jobs were a perfectionist, frequently rejecting work that wasn't up to his standards. He and his team were dependent on themselves and their intimate feeling to develop products that users did not even think they needed such as the revolutionary iPod or iPhone. Apple was listed in the Fortune 500, becoming the youngest firm on this prestigious list. Today Apple is known for such innovative products like the iPhone, iPad, iPod and also continues the Mac line of computers.

Then he started work building products that became Silicon Valley legends. In 2001, Apple released the iPod music player. Customers loved its elegant click-wheel interface and it is easy to get music from CDs onto their iPods. Apple had sold more than 200 million iPods in the end. After that, Jobs announced the iPhone in 2007. It sported a revolutionary touchscreen interface that transformed mobile phones in much the same way the Macintosh had transformed personal computers 23 years earlier. Apple has sold 500 million iPhones. Apple expanded on the iPhone's success in 2010 with the iPad, a tablet computer based on the same software. Apple has sold 200 million iPads.