Time competence

Robert Kuok Hock Nien 

Robert Kuok Hock Nien was born in October 6, 1923, in Johor Bahru and he was the youngest among three brothers. Tan Sri Robert Kuok, the richest man in Malaysia was possessed by time-competence trait in built up his empire. 

In 1963, Tan Sri Robert Kuok anticipated the sugar market price will rise and kept 200 thousand tons of sugar in preparation for the future market. Unfortunately, the prices of sugar not even remain but also went down. However, at the end of August 1963, a huge typhoon hit Cuba, which was a major sugar production in the world. It caused tremendous damage to the sugarcane plantations and granulated sugar output in Cuba. The timing of typhoon hit on Cuba was rather unexpected. The typhoon in Cuba had an influence on the production of sugar and the international sugar prices kept rising. He seizes the opportunity and sold out the sugar that he had stored before. Thus, he earned a lot of money. Tan Sri Robert Kuok seeks out and seizes all opportunity appeared in his sugar business and thus earned a nickname “Sugar King of Asia”.